Hi, I’m Joseph — a USC student at the Jimmy Iovine & Andre Young Academy, where I explore how design, technology, and business intersect. I’m passionate about building products that solve real problems and deliver meaningful user experiences.
I started with a love for creativity and design, but quickly realized I was just as fascinated by strategy—understanding user needs, shaping ideas into products, and guiding them through execution.
I love connecting creativity with strategy—working across design, engineering, and business teams to bring ideas to life. My strengths are communication, leadership, and problem-solving, and I bring energy and adaptability to every project.
At USC, I’m continuing to sharpen my product management skills and explore new opportunities to build products that make an impact. My goal is to grow as a Product Manager—leading teams, shaping experiences, and creating solutions that balance user needs with business goals.
CurlWise is a low-fidelity prototype mobile app that provides personalized hair care recommendations for curly and textured hair. It uses a short hair test (porosity checks and hair scans) to recommend products and routines tailored to individual hair needs.
Curly and textured hair care is often misunderstood, underrepresented, and difficult to navigate. Many individuals, especially those from mixed-race or multicultural backgrounds, lack access to clear, inclusive guidance. They often rely on family advice, social media, or trial-and-error, which can lead to frustration, wasted money on unsuitable products, and long-term hair damage. Parents of mixed-race children face additional challenges when caring for unfamiliar hair textures. CurlWise aims to provide accessible, personalized recommendations through simple tests and scans to better serve this underserved community.
Thrift Hub is an AI-powered clothing kiosk and online platform that makes secondhand fashion simple, trustworthy, and sustainable. This case study explores how users think about fashion categories, trust technology, and engage with circular fashion systems.
While interest in sustainable fashion grows, resale apps like Depop or Poshmark can feel time-consuming, unreliable, and overly complex. Thrift Hub aims to make trading clothes as easy as recycling — powered by instant AI valuation and digital credits.
Conducted three user interviews and a card sorting activity in Figma. Participants grouped clothing into “Streetwear,” “Cozy,” “Formal,” and “Trending,” revealing how they naturally organize styles and how social media influences decisions.
The study revealed how personal identity, social influence, and usability intersect in sustainable fashion. By understanding user behavior, I designed clearer navigation, transparent valuation features, and simplified trade-in flows for the next prototype iteration.
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